Plan a Campaign with the Companion

AI Prompt Lab, Module 4 of 5 (Premium feature). The Campaign Companion turns a goal into a planned sequence of emails and writes every prompt for you. You brief it once instead of prompting each email.

What the Companion Already Knows

Before every answer the Companion reads eight things, so you never have to explain your brand, catalog, or season:

• Marketing corpus — campaign frameworks (onboarding, launch, nurture, win-back), kinetic technique selection, offer and copy rules, and the Playground's email types and kinetic features.
• Your brand — name, tone, business context, style theory, industry, target audience, and email sending platform from Brand Builder.
• Products and images — the full catalog with prices and links, and every brand image by name, so a plan never invents a product or picture.
• Your workspace — existing emails and projects for the brand, so new touches build on them instead of duplicating them.
• Brand knowledge — the most relevant passages from material you upload, retrieved for each question.
• The calendar — today's date, the part of the month, the season, and days left in the quarter.
• Your voice — the emails you star as your best: subject, technique, prompt, and copy.
• The conversation — recent turns of the chat and the plan already saved on the project.

From Goal to Emails

1. Start a campaign — open the Companion, pick a brand, and state the goal in a sentence, such as "win back customers who haven't ordered in 90 days". It creates a project with a Plan tab.
2. Shape the plan — each email (a touch) has a title, email type, kinetic feature, send day, and a ready prompt. Ask for changes in plain words: "make touch 2 a quiz", "add a last-chance email".
3. Build it — generate one touch, which opens in KineticAI with everything filled in, or Generate all. Generate all shows the total cost first, can add the AMP version, and can notify you in the browser when it finishes. Every email is saved to the project.
4. Share the sequence — lay the touches out in Arc to show the whole campaign on one canvas.

What a Plan Looks Like

An illustrative example: touch 1 on day 0, "Welcome and first step" (Welcome, Tabs); touch 2 on day 3, "Find your fit" (Ecommerce, Quiz); touch 3 on day 7, "Bestsellers to start with" (Promotional, Carousel). Each row also carries the full prompt for that email.

Without Premium

Reading this module completes it. The Campaign Companion is part of Kinetic Premium. Until then, the free route is Module 3's "Bring your own copy": draft with any LLM, paste, lock. Star your best emails as you go; the Companion uses them as the voice to match from its first message.

Try It Now

With Premium, ask the Companion for a 3-email welcome series for your brand, change one touch, then Generate all.

Next: Refine, Check, Report | Back to AI Prompt Lab